This is a great way to bring new students into your schools. Some people have said to me, they have tried these in the past, or have tried Kick or Treat passes with no real impact. I ask the question - what is a good return. For the price of these passes even if you sign up one student for the year, it was worth it. Remember - the goal is to continually brand and make your community aware of who you are! If you are not doing so, it is silly mistake. This is one good way of getting people out there to know you.

Of course the ultimate goal would be to get a ton of new people training at your school.  But really this is all part of an intricate marketing web you set out to catch people's attention.  Think about it - if you don't advertise, no one know who you are . If they see your ad once, they forget you in a second.  If they continually see you, in many different venues then you start to become memorable in a potential clients eyes.  So if and when they or their friends are looking for a place to train, you are the one they will think of right away.  Don't miss out on just another string of the web to create amazing Branding power. 

In spirit;
Kyoshi Allie

 Email me for my 10 ways to use the holidays to make your community aware of who you are........... Email me at kyoshi@lininja.com and mention this.

Some quick thoughts on the things you can do for back to school marketing and student generation.

This is a quick mental lesson on how to become a Black Belt Teacher.  I have been performing martial arts for over 43 years.  Teaching for almost 30.  This video is from a series of video's that are available to my clients on my Premium Section of www.takingittothenextlevel.com.  In the premium section you actually get a business degree in how to run your business at a master level.  Not many coaching programs can say that.  Most information systems basically just hand you information in no specific order.  My program actually teaches you how to run the program in a step by step, systematic approach.  Also if you like the content, while you are at it, sign up and a become a member of our You Tube Page for Taking it to the Next Level. 

 

I am tired…….. real tired……. I need energy just to sort through the madness.  This is an exclusive for all my Next Level clients.  After the last two months of summer camp, and all the other items we have been doing to work on summer enrolment we are cranking at my school  

Why is it that everyone is looking for the newest grandest back to school campaign?  Well, simply because they are told to.  Here are some questions that may stimulate thought.  What are you going to do, differently that is going to get people in the door. If you say “Blah, Blah, Blah.”  I say “Why aren’t you doing it all year round.  Why is it that we do the largest martial arts convention in the world in Las Vegas, maybe, because we are teaching the Vegas mentality on how to run our schools. What do I mean? Ah – before I tell you, I want to ask some more questions. Do you like to gamble?  If so then have fun, start your back to school marketing campaign. Find your newest coolest ad that looks and appears to be awesome and find a local paper and start rolling the dice. What do I mean?  I will tell you in a minute.

Here goes. In Vegas you put money down and hope to win. In advertising you put money down and hope to win.  What is different? You pay $350 dollars and then you possibly get a call. Well, what is the difference, you roll the dice and possibly win some money?  Right?  Why is it that we are all looking for the back to school push, when in fact we should be on a yearly campaign. It is like the president of the U.S. going on the campaign trail at election time. Heck, if he or she were doing their job year round, there would be no campaign necessary.  Especially when trying to be re-elected. Correct?

Why don’t we do it right all year round? Here are five things that will help you grow your school consistently and you will have more students then you can handle.

1)   Make sure you have sound business systems. Like I teach on next level we have a trial class call and follow up system, 2,4,6,8,10 week call system, referral system, perfect attendance system, business appreciation system and $0 cost marketing system.  
2)   Make sure your staff is doing what they are supposed to. If you don’t have one, you need to start finding staff  now. Again, next level has all the information available to you for paid and non paid staff.
3)   Stop looking for the Goose that laid the golden student.  Stop looking for things that are not there. Stop gambling. Get a concrete plan and work it, endlessly. Do not give up, be consistent and be good at it. Email me and I will email you our Marketing Action Worksheet.  Free of charge kyoshi@lininja.com
4)   Work hard at what you do, give it your 100% energy. Stop spreading yourself too thin. Be an expert at what you are an expert at. Stop trying to be everything.  Find the right people to complete your team.
5)   Last but not least, realize that there are no secrets. If someone tells you something learn from it. If it sounds like a scam, usually it is. No one has built a business empire on something easy. Granted sometimes people come up with a grand idea, but in order for that to build, hard work is usually a part of it.  


I look forward toward continued growth click here for more information on back to school programs and other ideas, www.takingittothenextlevel.com or check out Member Solutions archives with many great ideas.

In spirit;
Allie Alberigo
Owner/CEO/Founder

If you wait too long, it may just melt away…..

So act now, before it’s too late.

Hey Everyone:

It was great seeing my friends at the MAIA Super Show in Las Vegas.  I am extremely excited about the interest www.takingittothenextlevel received.  We signed up a ton of new people and many people really showed an interest in really growing their schools by picking up some of my DVD’s or Books.  This shows me the industry is moving full speed ahead and is not scare tactics in the media each and everyday. 

Throughout history there have been recessions, depressions and up and down times.  Through those down times many people have made millions.  They didn’t accept the diagnosis set forth by those that wish to control you.  I urge you to stay positive and move forward. 

One of my friends recently sent me an email that asked me this question:    

So I have been doing a survey (unofficial) If you had to tell someone the real systems to retention what would you say?

I have gotten some vague answers to very exact for example: from personal inter action is a must, to systems like Wednesday DNs calls with a Saturday follow up call as well monthly good job notes, this is taking into account good floor consistent ranking/progression as well as school activities.

Just curious as to your thoughts - this is just my project not meant for the free page more or less checking my thoughts on the subject.

My answer was –

Hey Sir;  The word retention is so much deeper then following up on people who are quitting or have emotionally checked out and been demotivated for some time.  You see it is just like these teas I was selling in my store.  I had holistic teas, preventative medicine and then curative teas.  Of course the preventative teas never sold, but I sold a ton of curative - once the sickness hit.  Our goal as school owners is to make sure we pay real attention to the students when they are there. Not just attendance, but truly find out what is going on in their heads.  What are their goals, their parents goals, what do they want out of martial arts.  What can we do to get the educated to get them to understand our reasons of why the martial arts are good for them.  How do we create students for life, or at minimum a longer period of time.  I continually, do a series of motivational things, the 2,4,6,8,10 week call when they join, the perfect attendance reward system, the PSSR - Parent Student Sensei Review, the quarterly goal setting and upgrade appointment. Then there is one last thing most people forget, that is superior quality service and unbelievable student value.  We need to be who we think we are on paper!. IF that makes sense.  Let me know if this helps. 

In spirit;

Allie Alberigo