Hey Everyone:

I am back from a week in Las Vegas, probably one of the most decadent places on the planet or that I have ever been.  I have been going to the Martial Art Super Show for years. I have spoken at the show - 5 or 6 times and have been a vendor for the last 4 - 5 years with www.Takingittothenextlevel.com - Taking it to the Next Level consulting.  This year was very slow for me, for 1) I was put in the back of the convention hall, and most people didn't really make it back there, 2) - the overall attendance didn't seem to be as big as the years previous. 

Maybe it can be blamed on the economy, but I think the overall theme of the show, really didn't hit home with many of the people that I spoke to as well as it being over the 4th of July.  I loved the opening ceremonies with Marcus Lutrell and Frank Silverman.  Marcus Lutrell is a Navy S.E.A.L who told his story of heroism in his book "The Lone Survivor."  I highly recommend this book to everyone and Mr. Frank Silverman was amazing as usual.  I really like that guy. 

As far as the content of the seminars, I know they were looking for people who had new ideas, in fact, when I was asked this year to give them my content, I think I blew it.  I basically said, how about "The new content - is getting back to business basics."  I don't think that was what they were looking for. 

You see I believe at every convention their should be 3 categories of instruction.

1) Physical - classes on how to drill, or working with a specific instructor, or how to teach.
2)  The Basics - how to run a school?
3) Advanced level training - marketing, management, customer service, staff training and management etc.

If you don't have this, the entire weekend is filled with fluff.  If I see another guy claiming to be a social media genious, I am going to karate chop myself in the head.  Seriously - what does it matter if people don't even know how to sign up the trials coming through the door, do not have a trial class call system, a sales book, a follow up program to communicate with clients - by the way, all a part of Taking it to the next level (a selfless plug). 

Lets pretend that a school owner masters the social marketing aspect, a high percentage of school owners will be in the revolving door anyway.  People coming in and people going out.  Heck, it even happens in my school, and I know what I am doing. 

So what did the people get out of the Super Show, I am sure for some gold, but the majority of the people that I talked to, they were undecided.  I want to help the martial art industry grow big and small school owners alike.  In fact, I am excited I signed up two guys from Scottland with a total of 3000 students.  Imagine, if they can use some of my stuff, then why can't the others. 

Lets talk about what you want, what you need,  What can I do to help you.  Just comment and lets start the conversation.

in spirit;
Allie Alberigo

For more information on this you can easily email me and I willshare with you more tips.   Kyoshi@lininja.comor you canbecomea member of  www.takingitothenextlevel.com.Also,don'tforget to pick up a copy of my book - Martial Art Business101 -HooyahLiving the Dream - www.atouchofzen.com